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That Features Total Immersion Entertainment
and Puts Guests In The Director’s Seat
ORLANDO, FL – Adrenaline
pumping and music thumping, you find yourself heading straight
toward the sky. Suddenly, you are doing 65 mph, 17 stories over
Universal Studios. Gasping with excitement, you rock out to a
song you picked before strapping in. And, it’s all on video.
Once the adventure is over, you edit the video to send to your
friends.
This is true high-tech, customizable, multi-sensory
entertainment. Scheduled to open in spring 2009, Hollywood Rip,
Ride, Rockit will stake its claim as the most technologically
advanced roller coaster in the world. The Universal Creative
team is combining audio and special effects engineering,
sophisticated on- and off-board video and one-of-a-kind guest
personalization to create a roller coaster experience unlike any
other.
“This is the perfect intersection of the digital age and theme
park entertainment,” said Mark Woodbury, President of Creative
for Universal Parks & Resorts. “Hollywood Rip, Ride, Rockit
blends roller coaster intensity and guest interaction in a way
where no two experiences will be the same.”
Hollywood Rip, Ride, Rockit touts six near-miss moments and
first-ever thrills including a record-breaking loop. Ride
vehicles feature the brightest and most innovative color
changing LEDs in the world. High-energy visual displays fill the
queue line. With up to four ride vehicles on the tracks at any
given time, and with concert lighting and special effects mixed
in, Hollywood Rip, Ride, Rockit will be a true high-intensity,
multi-sensory experience that is unmatched.
Guests can customize their ride experience by choosing what song
will play while they’re on the roller coaster. LED boards in the
queue lines will display song options from five genres (classic
rock, rap, country, pop and disco). Once on-board, guests can
choose their song or let the coaster’s digital sound system
choose for them. When the ride is over, guests will be able to
customize footage from their experience and compile it into a
take-home music video.
Hollywood Rip, Ride, Rockit will be located near the Jimmy
Neutron attraction traveling the southern perimeter of the
Universal Studios theme park, over to the CityWalk lagoon and
back. |
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